Prof. Carmen Rodríguez-Santos Position: Affiliation: University of León Address: City: Country: Spain Zip Code/ Postal: Email: info@emrbi.com Phone: 0034987291969 Cell phone: 0034699053456 Fax: 0034987291968 Skype: carmen.r.santos Internet site: Research interests: BrandingCross-cultural & International ManagementWine Business