Marketing Group

Marketing and the associated dynamics – as it is recognised today have been evolving persistently based on the mutual endeavours of academics and reflective industry based practitioners. Marketing academics and practitioners proactively deal with various socio-economic issues and challenges, flourish opportunities and create value to nurture the contemporary and latent market trends, where the successful marketing initiatives are substantiated by market competitiveness, cost effectiveness and social (including all associated stakeholders) acceptability. Therefore, our RIC aims to understand the conventional and concurrent academic and industry based marketing views and relevant socio-economic issues and challenges to reinforce our perceptions on the advances of global marketing dynamics that ensure business sustainability and socioeconomic welfare.